Business to business marketing management : a global perspective

Author(s)

• Zimmerman, Alan S.
• Blythe, Jim

Bibliographic Information

Business to business marketing management : a global perspective

Alan Zimmerman and Jim Blythe

Routledge, 2018 [i.e. 2017]

3rd ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB2475470X
• ISBN:
  • 9781138680753
  • 9781138680760
• LCCN: 2017005845
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xiii, 438 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8/04
• Subject Headings:
  • LCSH : Marketing -- Management