The 7 keys to communicating in Brazil : an intercultural approach
著者
書誌事項
The 7 keys to communicating in Brazil : an intercultural approach
Georgetown University Press, c2017
- : pb
- タイトル別名
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The seven keys to communicating in Brazil
大学図書館所蔵 全1件
注記
Includes bibliographical references and index
Summary: This book provides a practical set of guidelines for people wishing to communicate and do business in Brazil
内容説明・目次
内容説明
The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor's groundbreaking approach of evaluating a culture's language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships. Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.
目次
Introduction1. Brazilian Language: That's a Lot of Portuguese!2. Brazilian Environment: What a Huge Country!3. Brazilian Social Organization: Let's Work on it Together4. Brazilian Contexting: I'll Call You, Really I Will5. Brazilian Authority Conception: Show Me Some of that Jeitinho6. Brazilian Nonverbal Communication: One Kiss Or Two?7. Brazilian Temporal Conception: Come On Over When You Can8. Case Study: Sitting Secure In Latin America, Brazilian StyleNotesIndexAbout the Authors
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