Collaborative ethnography in business environments

著者

    • McCabe, Maryann

書誌事項

Collaborative ethnography in business environments

edited by Maryann McCabe

Routledge, 2017

  • : pbk

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注記

"Originally published in 2014 as a thematic issue of the International Journal of Business Anthropology, vol. 5(1), ISSN 2155-6237"--T.p. verso

Includes bibliographical references and index

内容説明・目次

内容説明

In a global and rapidly changing commercial environment, businesses increasingly use collaborative ethnographic research to understand what motivates their employees and what their customers value. In this volume, anthropologists, marketing professionals, computer scientists and others examine issues, challenges, and successes of ethnographic cooperation in the corporate world. The book argues that constant shifts in the global marketplace require increasing multidisciplinary and multicultural teamwork in consumer research and organizational culture; addresses the need of corporate ethnographers to be adept at reading and translating the social constructions of knowledge and power, in order to contribute to the team process of engaging research participants, clients and stakeholders; reveals the essentially dynamic process of collaborative ethnography; shows how multifunctional teams design and carry out research, communicate findings and implications for organizational objectives, and craft strategies to achieve those objectives to increase the vibrancy of economies, markets and employment rates worldwide.

目次

Notes on Contributors 1. Introduction: Collaborative Ethnography: Intersection of Knowledge, Power and Emotion Maryann McCabe 2. Humanizing Organizations: Researchers as Knowledge Brokers and Change Agents Robin Beers 3. Success Despite the Silos: System-Wide Innovation and Collaboration Elizabeth K. Briody and Ken C. Erickson 4. Collaboration for Impact: Involving Stakeholders in Ethnographic Research Jennifer Watts-Englert, Margaret H. Szymanski, Patricia Wall and Mary Ann Sprague 5. Collaborating across and beyond the Corporation via Design Anthropology Alice D. Peinado 6. Collaborating in Visual Consumer Research Russell Belk 7. Backyard Ethnography: Defamiliarizing the Familiar and Understanding the Consumer Inga Treitler Index

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