Digital advertising : theory and research

Author(s)

• Rodgers, Shelly (Shelly Lannette)
• Thorson, Esther

Bibliographic Information

Digital advertising : theory and research

edited by Shelly Rodgers, Esther Thorson

Routledge, 2017

3rd ed.

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB24839110
• ISBN:
  • 9781138654457
• LCCN: 2016043446
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxviii, 465 p.
• Size: 23 cm
• Classification:
  • LCC : HF6146.I58
  • DC23 : 659.14/4
• Subject Headings:
  • LCSH : Internet advertising