The civic organization and the digital citizen : communicating engagement in a networked age
著者
書誌事項
The civic organization and the digital citizen : communicating engagement in a networked age
（Oxford studies in digital politics / series editor: Andrew Chadwick）
Oxford University Press, c2015
- : pbk
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注記
Includes bibliographical references (p. 229-239) and index
内容説明・目次
内容説明
The powerful potential of digital media to engage citizens in political actions has now crossed our news screens many times. But scholarly focus has tended to be on "networked," anti-institutional forms of collective action, to the neglect of advocacy and service organizations. This book investigates the changing fortunes of the citizen-civil society relationship by exploring how social changes and innovations in communication technology are transforming the
information expectations and preferences of many citizens, especially young citizens. In doing so, it is the first work to bring together theories of civic identity change with research on civic organizations. Specifically, it argues that a shift in "information styles" may help to explain the disjuncture
felt by many young people when it comes to institutional participation and politics. The book theorizes two paradigms of information style: a dutiful style, which was rooted in the society, communication system and citizen norms of the modern era, and an actualizing style, which constitutes the set of information practices and expectations of the young citizens of late modernity for whom interactive digital media are the norm. Hypothesizing that civil society institutions have difficulty
adapting to the norms and practices of the actualizing information style, two empirical studies apply the dutiful/actualizing framework to innovative content analyses of organizations' online communications-on their websites, and through Facebook. Results demonstrate that with intriguing exceptions, most
major civil society organizations use digital media more in line with dutiful information norms than actualizing ones: they tend to broadcast strategic messages to an audience of receivers, rather than encouraging participation or exchange among an active set of participants. The book concludes with a discussion of the tensions inherent in bureaucratic organizations trying to adapt to an actualizing information style, and recommendations for how they may more successfully do so.
目次
- Acknowledgements
- Chapter 1: Young Citizens and the Changing Face of Civic Information
- Chapter 2: Two Paradigms of Civic Information
- Chapter 3: Civic Organizations in the New Media Environment
- Chapter 4: Civic Organizations' Communications on the Web
- Chapter 5: Civic Organizations' Communications through Facebook
- Chapter 6: Conclusion: Communicating Civic Life to Digital Citizens
- Appendices
- References
- Index
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