Citizen Coke : the making of Coca-Cola capitalism
著者
書誌事項
Citizen Coke : the making of Coca-Cola capitalism
（A Norton paperback）
W.W. Norton, 2016, c2015
- : pbk
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注記
"First published as a Norton paperback 2016"--T.p. verso
Includes bibliographical references (p. [371]-394) and index
内容説明・目次
内容説明
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
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