Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen

Author(s)

• 日比野, 省三 ヒビノ, ショウゾウ
• Noguchi, Koichiro
• Plenert, Gerhard Johannes

Bibliographic Information

Toyota's global marketing strategy : innovation through breakthrough thinking and kaizen

Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

（A Productivity Press book）

CRC Press, c2018

• : hardback

Note

Includes bibliographical references (p. 159-160) and index

Details

• NCID: BB24882062
• ISBN:
  • 9781138059412
• LCCN: 2017010294
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boca Raton
• Pages/Volumes: xviii, 166 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Planning
  • LCSH : Strategic planning
  • LCSH : Toyota Jidōsha Kabushiki Kaisha -- Management
• Parent Bibliography ID:
  • BB10403795