Essentials of marketing : a marketing strategy planning approach

Author(s)

• Perreault, William D.
• Cannon, Joseph P., Ph. D.
• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Essentials of marketing : a marketing strategy planning approach

William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy

McGraw-Hill Education, c2017

15th ed., International student ed

Note

"McGraw-Hill Education international edition"--Cover

Previous ed.: 2015

Includes indexes

Details

• NCID: BB24895304
• ISBN:
  • 9781259921292
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxi, 752 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing