The vulnerability of corporate reputation : leadership for sustainable long-term value
著者
書誌事項
The vulnerability of corporate reputation : leadership for sustainable long-term value
（Palgrave pivot）
Palgrave Macmillan, 2015
- : hardback
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注記
Includes bibliographical references (p. 125-142) and index
内容説明・目次
内容説明
The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.
目次
Introductory Comments: The Traps of Maximizing Shareholder Value PART I: THE COMPLEXITY OF GOVERNING REPUTATION RISK 1. Winning the 'Hearts and Minds' of Stakeholders 1.1. Potential Causes of Reputation Risks 1.2. Reducing Reputation Risks 2. Reputation under Direct, Indirect and Network Reciprocity 2.1. Champions of Good Reputation 2.2. Parable of Organizational Evolution and the Function of Reputation PART II: THE QUEST FOR REPUTATIONAL EXCELLENCE 3. Reputation in a Digitized World: Act Responsibly, Always 3.1. Reputation Excellence in a digitized world 3.2. Corporate Responsibility and its 'glowing effect' on Reputation 4. Boards Acting Wisely: Be Different Beyond Compliance 4.1. A Board's Responsibility for creating a Meaningful Purpose in business 4.2. Transparency beyond Compliance, Motivation beyond Pecuniary Rewards Concluding Remarks: the Vulnerability of Corporate Reputation
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