Public relations and the corporate persona : the rise of the affinitive organization
Author(s)
Bibliographic Information
Public relations and the corporate persona : the rise of the affinitive organization
(Routledge new directions in public relations and communication research)
Routledge, 2017
- : hbk
Available at 1 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the "corporate persona", they aimed to convince citizens that they share common aspirations - and moreover that their corporate "soul" works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Table of Contents
Table of Contents
List of Figures
List of tables
Acknowledgments
Preface
1 A basis for a distinctive personality in the public relations realm: The corporate persona
2 The corporation as person: Four perspectives
3 The corporate persona and industry: the National Association of Manufacturers walks with you
4 PR News: Public relations describes the corporate persona
5 The railroad and you: The watchful Norfolk and Western helps chart the destination
6 The oil company and you: The corporate persona as encourager of self-governance
7 Reality television and you: The corporate persona observes and rewards on Undercover Boss
8 Beyond fracking: The corporate persona as a relatable, credible entity
9 Through the social media window: Tracking the affinity of the corporate persona
10 Where to with the corporate persona?
Index
by "Nielsen BookData"