Visual branding : a rhetorical and historical analysis

Author(s)

• McQuarrie, Edward F.
• Phillips, Barbara J.

Bibliographic Information

Visual branding : a rhetorical and historical analysis

Edward F. McQuarrie, Barbara J. Phillips

E. Elgar, c2016

• : cased

Note

Includes bibliographical references (p. 244-254) and indexes

Details

• NCID: BB24901881
• ISBN:
  • 9781785365416
• LCCN: 2016949928
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xi, 268 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1255
  • DC23 : 658.8/27
  • DC : 658.8
• Subject Headings:
  • LCSH : Commercial art
  • LCSH : Branding (Marketing)