The entrepreneur in history : from medieval merchant to modern business leader

書誌事項

The entrepreneur in history : from medieval merchant to modern business leader

Mark Casson and Catherine Casson

(Palgrave pivot)

Palgrave Macmillan, 2013

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Covering the period c.1200-c.2000, this book provides an innovative investigation of entrepreneurship in a long-run historical perspective, presenting new insights into the personal characteristics of successful business people and deepening our understanding of the roots of industrialization and economic growth.

目次

Preface and Acknowledgements 1. A New Research Agenda 2. Perspectives on Entrepreneurship 3. The Historical Significance of the Entrepreneur 4. Case Studies: The Entrepreneur in Context 5. The Social Embeddedness of Entrepreneurship

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