Financial services marketing : an international guide to principles and practice

Author(s)

• Ennew, Christine
• Waite, Nigel
• Waite, Róisín

Bibliographic Information

Financial services marketing : an international guide to principles and practice

Christine Ennew, Nigel Waite and Róisín Waite

Routledge, 2018

3rd ed

• : hbk

Note

Includes bibliographical references (p. [570]-582) and index

Details

• NCID: BB24909012
• ISBN:
  • 9781138684515
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xx, 591 p.
• Size: 26 cm
• Classification:
  • DC23 : 332.10688
• Subject Headings:
  • LCSH : Financial services industry -- Marketing