Financial services marketing : an international guide to principles and practice

著者

• Ennew, Christine
• Waite, Nigel
• Waite, Róisín

書誌事項

Financial services marketing : an international guide to principles and practice

Christine Ennew, Nigel Waite and Róisín Waite

Routledge, 2018

3rd ed

• : hbk

注記

Includes bibliographical references (p. [570]-582) and index

詳細情報

• NII書誌ID(NCID): BB24909012
• ISBN:
  • 9781138684515
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xx, 591 p.
• 大きさ: 26 cm
• 分類:
  • DC23 : 332.10688
• 件名:
  • LCSH : Financial services industry -- Marketing