Rural marketing : challenges and opportunities

Author(s)

• Dinesh Kumar, M
• Gupta, Punam

Bibliographic Information

Rural marketing : challenges and opportunities

Dinesh Kumar, Punam Gupta

SAGE, 2017

• : pbk

Note

"SAGE TEXTS" -- cover

Includes bibliographical references and index

Details

• NCID: BB2491662X
• ISBN:
  • 9789386062765
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Los Angeles
• Pages/Volumes: xxix, 494, 8 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.800954091734
• Subject Headings:
  • LCSH : Marketing -- India
  • LCSH : Poor -- India
  • LCSH : Business planning -- India
  • LCSH : India -- Rural conditions