The strategy and tactics of pricing : a guide to growing more profitability

Author(s)

• Nagle, Thomas T.
• Müller, Georg

Bibliographic Information

The strategy and tactics of pricing : a guide to growing more profitability

Thomas T. Nagle, Georg Müller

Routledge, 2018

6th ed

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BB24956169
• ISBN:
  • 9781138737518
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 331 p.
• Size: 26 cm
• Classification:
  • DC23 : 658.816
• Subject Headings:
  • LCSH : Pricing
  • LCSH : Marketing -- Decision making