Doing focus groups
著者
書誌事項
Doing focus groups
（The SAGE qualitative research kit / edited by Uwe Flick）
SAGE, c2018
- : pbk
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注記
Includes bibliographical references (p. [175]-192) and index
内容説明・目次
内容説明
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
目次
1. Introducing focus groups
2. Focus groups in practice
3. Focus groups in context
4. Research design
5. Sampling
6. Generating data
7. Ethics and engagement
8. Making sense of data
9. Getting the most out of focus groups
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