Exploring entrepreneurship
著者
書誌事項
Exploring entrepreneurship
Sage, 2018
2nd ed
- : [hbk.]
- : pbk
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注記
Previous ed.: 2011
Includes bibliographical references and index
内容説明・目次
内容説明
A detailed and critical analysis of the multiple types of entrepreneurship, helping students to understand the practical skills and theoretical concepts needed to create their very own entrepreneurial venture.
Split into two parts, the book provides an even balance between theory and practice. Part 1 covers the practical activities involved in new entrepreneurial ventures, and Part 2 uses the latest research to explore entrepreneurship from different perspectives.
The second edition features a new author, Catherine Wang, who brings specialist knowledge in entrepreneurial learning, ethnic minority entrepreneurship and international entrepreneurship. There are new chapters on the Varieties of Entrepreneurship, including social entrepreneurship (not-for-profit) and Intrapreneurship (employees within organizations) and Entrepreneurial Learning, which explores how entrepreneurs hone and develop their thinking. There is also a collection of new international case studies, including Dyson, Facebook, Made.com, and examples of entrepreneurship in China and Ghana.
The book is complemented by a companion website featuring online resources for instructors and students, including PowerPoint Slides, additional mini case studies, multiple choice questions, video links, and revision tips.
Suitable reading for students taking modules in Entrepreneurship or New venture creation at upper undergraduate and postgraduate levels.
目次
Chapter 1: Introduction
Chapter 2: Varieties of Entrepreneurship
PART ONE: ENTREPRENEURSHIP IN PRACTICE
Chapter 3: Visions: Creating New Ventures
Chapter 4: Opportunities: Nurturing Creativity and Innovation
Chapter 5: People: Leading Teams and Networks
Chapter 6: Markets: Understanding Customers and Competitors
Chapter 7: Operations: Implementing Technologies, Processes and Controls
Chapter 8: Accounts: Interpreting Financial Performance
Chapter 9: Finances: Raising Capital for New Ventures
PART TWO: PERSPECTIVES ON ENTREPRENEURSHIP
Chapter 10: Research Matters: Introduction and Overview
Chapter 11: Individual Perspectives: Beyond the 'Heroic' Entrepreneur
Chapter 12: Social Perspectives: Understanding People and Places
Chapter 13: Economic Perspectives: Influences and Impacts
Chapter 14: Historical Perspectives: The 'Long View'
Chapter 15: Political Perspectives: From Policy to Practice
Chapter 16: Reflections: Entrepreneurial Learning
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