Marketing research : a concise introduction

Author(s)

• Kolb, Bonita M.

Bibliographic Information

Marketing research : a concise introduction

Bonita Kolb

SAGE, 2018

2nd ed

• : pbk

Note

"First edition published 2008"--T.p. verso

Includes bibliographical references (p. [300]-307) and index

Details

• NCID: BB24995149
• ISBN:
  • 9781526419279
• LCCN: 2017936059
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 311 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC22 : 658.83
• Subject Headings:
  • LCSH : Marketing research