Consumer neuroscience

Author(s)

• Cerf, Moran
• Garcia-Garcia, Manuel

Bibliographic Information

Consumer neuroscience

edited by Moran Cerf and Manuel Garcia-Garcia

MIT Press, c2017

Note

Includes bibliographical references and index

Details

• NCID: BB25054011
• ISBN:
  • 9780262036597
• LCCN: 2016059705
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xii, 348 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC23 : 658.8/342
• Subject Headings:
  • LCSH : Consumers -- Psychology
  • LCSH : Consumer behavior
  • LCSH : Brand choice -- Psychological aspects
  • LCSH : Neurons -- Physiology
  • LCSH : Neural transmission