Creative strategy in advertising

Author(s)

• Jewler, A. Jerome
• Drewniany, Bonnie L.

Bibliographic Information

Creative strategy in advertising

Bonnie L. Drewniany, A. Jerome Jewler

Wadsworth, c2014

11th ed

Note

Includes bibliographical references and index

Details

• NCID: BB2506619X
• ISBN:
  • 9781133307266
• LCCN: 00038220
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 314 p.
• Size: 26 cm
• Classification:
  • LCC : HF5825
  • DC21 : 659.13/2
• Subject Headings:
  • LCSH : Advertising copy
  • LCSH : Advertising layout and typography