Advertising as communication

Author(s)

• Dyer, Gillian

Bibliographic Information

Advertising as communication

Gillian Dyer

（Studies in culture and communication）

Routledge, 2015, c1982

• : hbk

Note

"First issued in hardback 2015"--T.p. verso

Originally published: London ; New York : Methuen, 1982

Includes bibliographical references (p. 215-226) and index

Details

• NCID: BB25067294
• ISBN:
  • 9781138136670
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 230 p.
• Size: 23 cm
• Classification:
  • DC23 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Social aspects
  • LCSH : Communication
• Parent Bibliography ID:
  • BA10485715