Cheap modernism : expanding markets, publishers' series and the avant-garde
Author(s)
Bibliographic Information
Cheap modernism : expanding markets, publishers' series and the avant-garde
（Edinburgh critical studies in modernist culture）
Edinburgh University Press, c2017
- : hardback
Available at / 1 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references (p. 149-159) and index
Description and Table of Contents
Description
We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellers Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience - thus transforming a little-read highbrow movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from high to low) but also spatial - since publisher's series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language - a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.
by "Nielsen BookData"