Commercial nationalism and tourism : selling the national story
Author(s)
Bibliographic Information
Commercial nationalism and tourism : selling the national story
(Aspects of tourism, 77)
Channel View Publications, c2017
- : pbk
Available at 8 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This book combines academic analysis and critical exploration to examine national narratives in the context of tourism and events around the world. It explores how particular narratives are woven to tell (and sell) a national story. By deconstructing images of the nation, it closely examines how national texts create key archival imagery that can promote tourism and events while also shaping national identity. It investigates the complex relationship between state appropriation of marketing strategies and the commercial use of nationalist discourses. The book aims to demystify the ways in which the nation is imagined by key organisers and organisations and then communicated to millions.
Table of Contents
Acknowledgements
Contributors
Introduction
1. Leanne White: Commercial Nationalism: Mapping the Landscape
Part 1: National Narratives, Heritage and Tourism
2. Kathleen Rettie: Canada's National Parks: Nationhood, Tourism and the Utility of Nature
3. Patrick Naef: Tourism and Nationalism in the Former Yugoslavia
4. Svitlana Iarmolenko, Deborah Kerstetter and Moji Shahvali: Away but Together: Diaspora Tourism and Narratives of Ukrainian Immigrants in the United States
5. Yujie Zhu and Yang Yang: Travelling to the Past: Xi'an and the Tang Imperial City
6. Maya Ranganathan: A New Indian National Story
7. Alan Clarke: The Silk Road, Identities and Commercial Nationalisms
Part 2: Tourism Branding and Promotion
8. C. Michael Hall: 100% Pure Neoliberalism: Brand New Zealand, New Thinking, New Stories, Inc.
9. Kelly Phelan: National Identity in Africa's Tourism Industry
10. Marie Avellino Stewart and George Cassar: Branding a Nation-State after Half a Century of Independence: The Case of Malta
11. Brent McKenzie: Who Owns 'Brand Estonia'? The Role of Residents and the Diaspora
12. Sagar Singh: When the Incredible Got Lost in Controversies: Selling Tourism in India
13. Juan Sanin: From Risky Reality to Magical Realism: Narratives of Colombianness in Tourism Promotion
Part 3: Festivals, Events and National Identity
14. Tamara Ratz and Anna Irimias: 'Imagine Ben Hur in Formula One': An Analysis of the National Gallop in Hungary
15. Michael Basil: Examining Cherry Blossom Celebrations in Japan and Around the World
16. Jean Martin and Pascale Marcotte: Canadian Nationalism and the Memory of the First World War in France and Belgium
17. Aaron Tham: 'Daddy, Why do we Celebrate SG50?' A Response to a Child Regarding Singapore's Golden Jubilee
18. Nicholas Wise and John Harris: Covering 'Captain America' and (Re)Imagining the United States during the 2014 FIFA World Cup
19. Leighann Neilson: Promoting Canada's Cultural Mosaic: John Murray Gibbon and Folk Music Festivals
Conclusion
20. Leanne White: Commercial Nationalism Research Directions: Negotiating New National Narratives
by "Nielsen BookData"