Adding value : brands and marketing in food and drink

Author(s)

• Jones, Geoffrey
• Morgan, Nicholas

Bibliographic Information

Adding value : brands and marketing in food and drink

edited by Geoffrey Jones and Nicholas J. Morgan

（Routledge library editions, . Marketing ; v. 7）

Routledge, 2015, c1994

Note

"First published in 1994. This edition first published in 2015"--T.p. verso

Includes bibliographical references and index

Details

• NCID: BB25146834
• ISBN:
  • 9781138793668
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 349 p.
• Size: 25 cm
• Classification:
  • DC23 : 664.00688
• Subject Headings:
  • LCSH : Food -- Marketing
  • LCSH : Beverages -- Marketing
  • LCSH : Alcoholic beverages -- Marketing
  • LCSH : Branding (Marketing)
• Parent Bibliography ID:
  • BA62797390