Adding value : brands and marketing in food and drink
Author(s)
Bibliographic Information
Adding value : brands and marketing in food and drink
(Routledge library editions, . Marketing ; v. 7)
Routledge, 2015, c1994
Available at 2 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"First published in 1994. This edition first published in 2015"--T.p. verso
Includes bibliographical references and index
Description and Table of Contents
Description
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
Table of Contents
1. Brands and Marketing Part 1: Concepts and Debates 2. When and Why brand Names in Food and Drink? 3. Brands: Economic Ideology and Consumer Society 4. Brands and the Alcoholic Drinks Industry . 5. Brand Accounting in the United Kingdom Part 2: Alcoholic Drinks 6. Selling Beer in Victorian Britain 7. Marketing and Competition in Danish Brewing 8. Managing Decline: Brands and Marketing in Two Mergers, 'The Big Amalgamation' 1925 and Guinness - DCL 1986 9. The Empire Strikes Back: Marketing Australian Beer and Wine in the United Kingdom Part 3: Food and Non-Alcoholic Drinks 10. The Pause That Refreshed the World: The Evolution of Coca-Cola's Global Marketing Strategy 11. Best-Practice Marketing of Food and Health Drinks in Britain 1930-70 12. Brands and Breakfast Cereals in Britain E. J. T. Collins 13. Marketing Convenience Foods Between the Wars Part 4: Retailing 14. Multiple Retailing and Brand Image: An Anglo-American Comparison 1860-1994 15. Delivering Quality: The Role of Logistics in the Post-War Transformation of British Food Retailing
by "Nielsen BookData"