Tourism marketing : a strategic approach
Author(s)
Bibliographic Information
Tourism marketing : a strategic approach
Apple Academic Press, c2018
- : hardcover
Available at 8 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
"AAP Apple Academic Press, CRC Press"--Cover
Includes bibliographical references and index
Description and Table of Contents
Description
Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.
Table of Contents
Growth Strategies: Grupo Posadas. Determinants of Tourist Visit in Destination Development: An Empirical Analysis of Sikkim. Relationship between Destination Image, Tourist Satisfaction, and Destination Loyalty. Intention to Revisit a Tourism Destination: An Empirical Study of Bundelkhand-India. Role of Service Marketing in India with Reference to Tourism Industry. Coordination of Tourism Supply Chain Management. Synergy of Tourism Industry with Banking Sector in India: An Overview. Potential of Geospatial Mashups for Tourism Marketing. Companies' Perspective on Trust Building Factors: A Case of Online Tourism Companies in India. Role of Marketing Mix (7Ps) on Development of Rural Tourism: Evidence from Kamarpukur, West Bengal, India. Tourism Marketing in Nagaland: An Analytical Approach. Promotion of Eco-Tourism in the State with Special Reference to National Park and Wildlife Sanctuaries of Sikkim. Examination of Tourism Factors Affecting in Tourists Satisfaction: Evidence from Thimphu, Bhutan. Developing Promotional Strategy of Ecotourism in Himalayan State Sikkim, India. Role of Social Media Marketing in Tourism Industry. Development of Tourism in Myanmar. Product Diversification in the Restaurant Industry as a Competitive Advantage.
by "Nielsen BookData"