The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

著者

• Scott, David Meerman

書誌事項

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

David Meerman Scott

Wiley, c2017

6th ed

• : pbk

タイトル別名

New rules of marketing and PR

注記

Includes index

詳細情報

• NII書誌ID(NCID): BB25217320
• ISBN:
  • 9781119362418
• LCCN: 2017019099
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hoboken, N.J.
• ページ数/冊数: xxi, 426 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.1265
  • DC23 : 658.8/72
• 件名:
  • LCSH : Internet marketing
  • LCSH : Internet in public relations