The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth
Author(s)
Bibliographic Information
The startup way : how modern companies use entrepreneurial management to transform culture and drive long-term growth
Portfolio Penguin, 2017
- hbk.
- : pbk
- Other Title
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The startup way : how entrepreneurial management transforms culture and drives growth
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Subtitle of pbk.: how entrepreneurial management transforms culture and drives growth
"First published in the United States of America by Currency 2017. First published in Great Britain by Portfolio 2017"-- T.p. verso
Includes bibliographical references and index
Description and Table of Contents
- Volume
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hbk. ISBN 9780241197240
Description
Winner of the Business Book Awards 'Thought Leader' category
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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
- Volume
-
: pbk ISBN 9780241197264
Description
Winner of the Business Book Awards 'Thought Leader' category
-----
With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.
by "Nielsen BookData"
