Strategic communication theory and practice : the cocreational model

Author(s)

• Botan, Carl H.

Bibliographic Information

Strategic communication theory and practice : the cocreational model

Carl H. Botan

Wiley, 2018

• : pbk

Access to Electronic Resource 1 items

• Strategic communication theory and practice the cocreational model

  2018.

  Maruzen eBook Library

Note

Includes bibliographical references and index

Details

• NCID: BB25274561
• ISBN:
  • 9780470674574
  • 9780470674581
• LCCN: 2017043084
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hoboken, N.J.
• Pages/Volumes: xx, 234 p.
• Size: 25-26 cm
• Classification:
  • LCC : HD30.3
  • DC23 : 302.2
• Subject Headings:
  • LCSH : Communication in organizations
  • FREE : LANGUAGE ARTS & DISCIPLINES / Communication Studies. bisacsh