Innovation in marketing

Author(s)

• Doyle, Peter
• Bridgewater, Susan
• Institute of Marketing

Bibliographic Information

Innovation in marketing

edited by Peter Doyle and Susan Bridgewater

Routledge, 2011, c1998

Note

"First published by Butterworth-Heinemann. First published 1998. This edition published 2011 by Routledge"--T.p. verso

"Published in association with the Chartered Institute of Marketing"

Includes bibliographical references and index

Details

• NCID: BB25280407
• ISBN:
  • 0750641215
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xii, 225 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing