Marketing to the 90s generation : global data on society, consumption, and identity
著者
書誌事項
Marketing to the 90s generation : global data on society, consumption, and identity
Palgrave Macmillan, 2014
- : hardback
大学図書館所蔵 件 / 全1件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"Transferred to digital printing in 2015"--T.p. verso
Includes bibliographical references (p. [169]-180) and index
内容説明・目次
内容説明
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
目次
1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers
「Nielsen BookData」 より