Worldwide casebook in marketing management
著者
書誌事項
Worldwide casebook in marketing management
World Scientific, c2016
- : hc
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
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