Worldwide casebook in marketing management

Author(s)

• Moutinho, Luiz

Bibliographic Information

Worldwide casebook in marketing management

Luiz Moutinho

World Scientific, c2016

• : hc

Note

Includes bibliographical references and index

Details

• NCID: BB25285670
• ISBN:
  • 9789814689601
• LCCN: 2015030239
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Jersey
• Pages/Volumes: xxxiii, 890 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC23 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies