Research methods for tourism students
著者
書誌事項
Research methods for tourism students
Routledge, 2018
- : hbk
- : pbk
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注記
Includes bibliographical references (p. 274-284) and index
内容説明・目次
内容説明
This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice.
The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings.
Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
目次
- Chapter 1 Introduction
- Chapter 2 Philosophical Disputes in Research
- Chapter 3 The Research Process
- Chapter 4 Developing a Research Proposal
- Chapter 5 Reviewing the Literature
- Chapter 6 Research Ethics
- Chapter 7 Developing a Conceptual Framework
- Chapter 8 Qualitative Research: An Application to Tourism
- Chapter 9 Quantitative Research
- Chapter 10 Mixed Methods and Triangulation
- Chapter 11 The Internet as a Research Tool and E-Method: Netnography
- Chapter 12 Online Surveys
- Chapter 13 Sampling
- Chapter 14 Analysing Qualitative Data
- Chapter 15 Grounded Theory and Data Analysis
- Chapter 16 Analysing Qualitative Data Using NVivo
- Chapter 17 Analysing Quantitative Data
- Chapter 18 Analysing Quantitative Data Using SPSS
- Chapter 19 Writing the Research Report
- Chapter 20 Research Presentation
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