E-commerce essentials

著者

• Laudon, Kenneth C.
• Traver, Carol Guercio

書誌事項

E-commerce essentials

Kenneth C. Laudon, Carol Guercio Traver

Pearson, c2014

1st ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

目次

1: The Revolution Continues 2: E-commerce Business Models and Concepts 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps 5: E-commerce Security and Payment Systems 6: E-commerce Marketing and Advertising Concepts. 7: Ethical, Social, and Political Issues in E-commerce 8: Online Retailing and Services 9: Online Content and Media 10: Social Networks, Auctions, and Portals 11: B2B E-commerce: Supply Chain Management and Collaborative Commerce

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BB25551570
• ISBN:
  • 9780133544985
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxxv, 448, 19, 1 p.
• 大きさ: 26 cm
• 分類:
  • LCC : HF5548.32
  • DC23 : 658.8/72
• 件名:
  • LCSH : Electronic commerce
  • LCSH : Internet marketing
  • LCSH : Information technology