Research methods in tourism, hospitality & events management
著者
書誌事項
Research methods in tourism, hospitality & events management
SAGE, 2017
- : [hardcover]
- : pbk
大学図書館所蔵 件 / 全13件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Index: p [340]-344
内容説明・目次
内容説明
In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research.
The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers.
Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
目次
Chapter 1: What is Research?
Chapter 2: Research Methods
Chapter 3: Planning a Project
Chapter 4: Selecting a Sample
Chapter 5: Quantitative Data Collection Methods
Chapter 6: Qualitative Data Collection Methods
Chapter 7: Analysing the Data: A Quantitative Approach
Chapter 8: Analysing the Data: A Qualitative Approach
Chapter 9: Writing Up, Presenting and Publishing the Results
「Nielsen BookData」 より
