Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe

著者

    • Smolińska, Aneta

書誌事項

Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe

Aneta Smolińska

(Sprachkönnen und sprachbewusstheit in Europa = Language competence and language awareness in Europe, Bd. 9)

P. Lang, c2017

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注記

Bibliography: p. 251-276

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