Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe

著者

• Smolińska, Aneta

書誌事項

Textuality and contextuality : cross-cultural advertising from the perspective of high- vs. low-context cultures in Europe

Aneta Smolińska

（Sprachkönnen und sprachbewusstheit in Europa = Language competence and language awareness in Europe, Bd. 9）

P. Lang, c2017

注記

Bibliography: p. 251-276

• NII書誌ID(NCID): BB25656513
• ISBN:
  • 9783631668771
• LCCN: 2017000778
• 出版国コード: gw
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Frankfurt am Main
• ページ数/冊数: 276 p.
• 大きさ: 22 cm
• 分類:
  • LCC : P301.5.A38
  • DC23 : 659.101/4
• 件名:
  • LCSH : Advertising -- Language -- Europe
  • LCSH : Language and culture -- Europe
  • LCSH : Multilingualism -- Europe -- Economic aspects
  • LCSH : Multiculturalism in advertising -- Europe
  • LCSH : Communication in marketing -- Europe
  • LCSH : Visual communication -- Europe
  • LCSH : Intercultural communication -- Europe
• 親書誌ID:
  • BB13853572