Strategic brand management : lessons for winning brands in globalized markets

著者

• John, Deborah Roedder
• Torelli, Carlos J

書誌事項

Strategic brand management : lessons for winning brands in globalized markets

Deborah Roedder John, Carlos J. Torelli

Oxford University Press, c2018

注記

Includes bibliographical references and index

• NII書誌ID(NCID): BB25722163
• ISBN:
  • 9780190646004
• LCCN: 2017018182
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xxvi, 242 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD69.B7
  • DC23 : 658.8/27
  • DC : 658.8
• 件名:
  • LCSH : Brand name products -- Management
  • LCSH : Strategic planning