Strategic brand management : lessons for winning brands in globalized markets

Author(s)

• John, Deborah Roedder
• Torelli, Carlos J

Bibliographic Information

Strategic brand management : lessons for winning brands in globalized markets

Deborah Roedder John, Carlos J. Torelli

Oxford University Press, c2018

Note

Includes bibliographical references and index

Details

• NCID: BB25722163
• ISBN:
  • 9780190646004
• LCCN: 2017018182
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxvi, 242 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC23 : 658.8/27
  • DC : 658.8
• Subject Headings:
  • LCSH : Brand name products -- Management
  • LCSH : Strategic planning