Images and advertising : four essays
著者
書誌事項
Images and advertising : four essays
(Edward Clark seminars)
Merchiston Publishing, 2002
- タイトル別名
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Scottish Centre for the Book
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注記
Includes bibliographical references
At head of title: Scottish Centre for the Book
収録内容
- Foreword / Alistair McCleery
- Advertising judicioulsy : Scottish nineteenth-century publishers and the British market / Iain Beavan
- Corporate images, 1886 : advertising at The International Exhibition of Industry, Science and Art / Rosemary Addison
- "Something new for ladies" / advertising to nurses in Britain, 1887-1939 / Elaine Thomson
- The case of Shortbread : the presentation of national and regional identiy in biscuit manufacturers' Christmas catalogues / Heather Homes

