The grocers : the rise and rise of the supermarket chains
著者
書誌事項
The grocers : the rise and rise of the supermarket chains
Kogan Page, 2011
3rd ed
大学図書館所蔵 全1件
注記
Previous ed.: 2001
Includes bibliographical references (p. [201]) and index
内容説明・目次
内容説明
Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Tesco, Sainsbury's, Asda, Safeway, M&S, Walmart, Aldi and Lidl have led the way in growth, operating efficiencies and profitability. With unrivalled access to the top decision-makers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets what they are today.
With a forward by former Asda CEO Allan Leighton, this fully updated third edition of The Grocers also includes material on the rise of online retailing, the success of the hard discount chains and the influence of environmental issues on consumer attitudes and behaviour. Retailers, managers and students can all learn from the secrets of success it contains, and the pitfalls to avoid.
目次
- Chapter - 00: Introduction
- Chapter - 01: Tesco
- Chapter - 02: Asda
- Chapter - 03: Sainsbury's
- Chapter - 04: Morrisons
- Chapter - 05: Waitrose
- Chapter - 06: The Second Tier
- Chapter - 07: The Market in Europe
- Chapter - 08: Contrasting Fortunes in the United States
- Chapter - 09: The Internet and Other New Ways of Shopping
- Chapter - 10: Supermarkets, Society and Sustainability
- Chapter - 11: Conclusions
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