Creating powerful brands

Author(s)

Bibliographic Information

Creating powerful brands

Leslie de Chernatony, Malcolm McDonald and Elaine Wallace

Routledge, 2017, c2011

4th ed

  • : hardback

Available at  / 1 libraries

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Note

"First published 2011 by Butterworth-Heinemann"--T.p. verso

Includes bibliographical references and index

Details

  • NCID
    BB25771850
  • ISBN
    • 9781138440906
  • Country Code
    uk
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    London
  • Pages/Volumes
    xxv, 483 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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