Events management : an introduction
著者
書誌事項
Events management : an introduction
Routledge, 2018
2nd ed
- : [hardcover]
- : pbk
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注記
Other authors: James Kennell, Emma Abson and Nick Wilde
"Chapter 6 [copyrighted in] 2018 Robert Wilson"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It introduces every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources, in a vast array of different event settings from sport to political events.
This new edition has been updated to include:
* New and updated content on developments in technology, risk management and event volunteering.
* New and updated case studies that include emerging economies.
* New industry voices by international practitioners.
Every topic is brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management. Written by a team of authors with many years' experience of working in the events industry, Events Management: An Introduction is the essential course text for any events management programme.
目次
1. Introduction to events management 2. Event project management: feasibility, planning, delivery and evaluation 3. Event design and production 4 Event operations 5. Event human resource management 6. Event finance 7. Event marketing 8. Event health, safety and risk management 9. Sporting events 10. Mega-events 11. Events in the public and third sectors 12. Corporate events 13. Cultural events and festivals 14 Event impacts, sustainability and legacy 15. Events and the media
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