Amul's India : based on 50 years of Amul advertising by daCunha Communications
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Bibliographic Information
Amul's India : based on 50 years of Amul advertising by daCunha Communications
Collins Business, 2012
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Amul's India : based on 50 years of Amul advertising
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Library, Institute of Developing Economies, Japan External Trade Organization図
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Description and Table of Contents
Description
The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. Amul's India is a celebration that would be of enormous interest to an observer of contemporary India, be it a brand manager, a management student or a fan of Amul. Or just somebody who wants a rollicking good time.
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