Creative direction in a digital world : a guide to being a modern creative director
著者
書誌事項
Creative direction in a digital world : a guide to being a modern creative director
（A Chapman & Hall book）
CRC Press, c2017
- : pbk
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注記
Includes index
内容説明・目次
内容説明
Creative Direction in a Digital World provides designers the tools they need to craft compelling digital experiences across screens, devices and platforms.
Readers will learn how to take a multi-disciplinary, human-centered approach to digital creative direction that will help them uncover target audience insights, concept more creative campaigns, change consumer behavior, and create more user friendly digital experiences.
Divided into ten chapters. Each focuses on a different key aspect of the creative director's job from start to finish.
Learn how to understand the client's biggest challenges and distill insights about the audience into creative strategies.
Develop the skills needed to communicate your ideas to a skeptical client.
Learn how to more effectively manage your creative team.
And most importantly craft digital experiences that get results.
目次
Introduction Part I: Learn and Design Chapter 1: Understand Your Audience Chapter 2: What You Should Know about Branding Chapter 3: The Process of Ideation and Concepting Chapter 4: The Elements of Great Design Chapter 5: Creating Narrative with Animation and Video Chapter 6: Making Your Message Spread Chapter 7: The Innovation Trap Part II: Building and Showing Chapter 8: Guide to Digital Prototyping Chapter 9: Designing Digital Experiences Chapter 10: Presenting Chapter 11: Keeping Yourself and Your Team Happy
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