Global business today
著者
書誌事項
Global business today
McGraw-Hill Education, c2018
10e
- : [pbk.]
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Global Business Today is for the undergraduate or MBA level course of International Business where a concise paperback is desired. Global Business Today appeals to instructors looking for an analytical (as opposed to a descriptive) approach to the course. Global Business Today is known for being practical, which is an important point as many instructors who teach this course are often not researchers, but come from the business world. The text is influenced by each of the author's extensive global consulting experience for Fortune 500 companies.
目次
Part One: Introduction and Overview
Chapter 1: Globalization
Part Two: National Differences
Chapter 2: National Differences in Political, Economic, and Legal Systems
Chapter 3: National Differences in Economic Development
Chapter 4: Differences in Culture
Chapter 5: Ethics, Corporate Social Responsibility, and Sustainability
Part Three: The Global Trade and Investment Environment
Chapter 6: International Trade Theory
Chapter 7: Government Policy and International Trade
Chapter 8: Foreign Direct Investment
Chapter 9: Regional Economic Integration
Part Four: The Global Monetary System
Chapter 10: The Foreign Exchange Market
Chapter 11: The International Monetary System
Part Five: The Strategy and Structure of International Business
Chapter 12: The Strategy of International Business
Chapter 13: Entering Foreign Markets
Part 6: International Business Functions
Chapter 14: Exporting, Importing, and Countertrade
Chapter 15: Global Production and Supply Chain Management
Chapter 16: Global Marketing and R&D
Chapter 17: Global Human Resource Management
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