Marketing communications : discovery, creation and conversations

著者

• Fill, Chris
• Turnbull, Sarah

書誌事項

Marketing communications : discovery, creation and conversations

Chris Fill and Sarah Turnbull

Pearson, 2016

7th ed

注記

Previous edition: 2013

Includes bibliographical references and index

Also published electronically

詳細情報

• NII書誌ID(NCID): BB25894067
• ISBN:
  • 9781292092614
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Harlow, England
• ページ数/冊数: xxxvi, 724 p.
• 大きさ: 27 cm
• 分類:
  • DC23 : 658.802
• 件名:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion