Principles of marketing

Author(s)

Bibliographic Information

Principles of marketing

Philip Kotler, Gary Armstrong

Pearson, c2018

17th ed

Available at  / 6 libraries

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Note

Includes bibliographical references (p.651-678) and index

Details

  • NCID
    BB25901402
  • ISBN
    • 9780134492513
  • LCCN
    2016022842
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    xxiv, 707 p.
  • Size
    29 cm
  • Classification
  • Subject Headings
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