Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

Author(s)

• Mizik, Natalie
• Hanssens, Dominique M.

Bibliographic Information

Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support

edited by Natalie Mizik, Dominique M. Hanssens

Edward Elgar, c2018

Note

Includes bibliographical references and index

Details

• NCID: BB25903634
• ISBN:
  • 9781784716745
• LCCN: 2017950469
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cheltenham
• Pages/Volumes: xxvi, 688 p.
• Size: 24 cm
• Classification:
  • DC23 : 658.83
• Subject Headings:
  • LCSH : Marketing research