Psychological foundations of marketing : the keys to consumer behavior

Author(s)

• Kimmel, Allan J.

Bibliographic Information

Psychological foundations of marketing : the keys to consumer behavior

Allan J. Kimmel

Routledge, 2018

2nd ed

• : hbk
• : pbk

Note

Previous ed.: 2013

Includes bibliographical references (p. [391]-435) and index

Details

• NCID: BB25910560
• ISBN:
  • 9781138219144
  • 9781138219151
• LCCN: 2017054312
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Abingdon
• Pages/Volumes: xviii, 465 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC23 : 658.8001/9
• Subject Headings:
  • LCSH : Marketing -- Psychological aspects